HI, I’M MATT HOLGUIN.

I never really grew up thinking I’d work in “marketing.”

I’ve always just been obsessed with moments. The stuff that sticks. The stuff people feel. The kind of storytelling that turns a team into a community or a brand into something people actually want to be part of. That’s basically been the through-line of my career.

I’m a Creative Director who builds culture-first campaigns, brand worlds, and social storytelling that feel human, not corporate. Work that earns attention. Work that doesn’t disappear the second the launch is over.

Most recently, I led marketing at Angel City FC, working across brand, content, social, partnerships, ticketing, and community to bring big ideas to life. Before that, I’ve been lucky to do work with teams at Nike, adidas, Jordan Brand, UNINTERRUPTED, and other brands that care about craft and cultural relevance.

I’m usually brought in for the mix of:

Creative direction + brand strategy

Big-picture storytelling + real execution

Premium campaigns + social that actually connects

I can take something from a blank page to a full campaign system, then make sure it shows up everywhere it needs to, from the hero film to the caption someone screenshots and sends to a friend. I like ambitious teams, good taste, and work with a pulse.