Greatest of all time.
As the Senior Social Media Manager on the Jordan Brand account at Laundry Service, I collaborated and defined the holistic social channel and voice strategies and effectively managed content and editorial calendars. I helped lead creative and strategic direction for all things social for @JUMPMAN23. Here are a few of my favorite projects ↴
The Last Dance
In April 2020, the world had just entered into lockdown. The Last Dance dropped out of nowhere, delivering much-needed magic to a population thirsty for sports and entertainment. The Last Dance re-introduced MJ's greatness to the world. The Last Dance gave us a vehicle to connect the #JUMPMAN family. We did this with a few different streamlines.
Twitter Takeover
The Encore Recap Show
Weekly Content Series
#InMyJs User Generated Content Series
NBA All Star Weekend 2020
During All-Star Weekend, we leveraged all @JUMPMAN23 social accounts to encapsulate the collective narrative and emotion from our various events. On the ground, we captured direct quotes from panels of athletes and coaches and talked with fans who were in attendance. Our most notable event included a Q&A workshop with Virgil Abloh, Carmelo Anthony, Rui Hachimura, and Kim Jones.
Luka Doncic x Jumpman
Arguably the best and most fascinating young player in the league was rumored to sign with the Brand of the best player of all time. So we decided to keep it simple and confirm the word on the street. Fans from all over were ecstatic to hear the news. Beyond sharing excitement for Luka, fans are very excited to see what’s to come sneaker-wise.
Zion Williamson Debut
The hype behind Zion is unreal and all eyes were on him as he made his (slightly delayed) debut. Being the most polarizing player to never play in the NBA to that point, and with all the electricity and anticipation for Day 1, it made sense to take a look back at the start of the careers of the Jordan Family.
